Courses > Master of Business Administration (MBA)

Master of Business Administration (MBA)

Specialization in Entrepreneurship

Business Management and Entrepreneurial

Overview

An MBA in Marketing is a Master of Business Administration degree with a Marketing concentration. After completing this course, students will have the skills to pursue marketing employment. Although marketing is a core subject in most MBA programs, candidates will spend more time studying marketing in depth during an MBA in Marketing. Students will study specific topics within this course, such as marketing management, marketing strategy, customer behavior, etc.

Aspirants can pursue MBA in Marketing in various ways, which include Full-time MBA, Part-time MBA, Distance Learning MBA, Online MBA, Executive MBA and One Year MBA. Furthermore, admission to the MBA in Marketing program is based on the graduate performance of the candidates along with the results of entrance exams such as CAT, XAT, MAT, NMAT, SNAP, and others.

The MBA in marketing specialization prepares students to master the components of marketing management. Topics include marketing principles, personal selling and sales management, consumer behavior, advertising, marketing strategy, and international marketing.

First Semester

Management Processesr

Business Analysis

Human Resource Management

Business Communication

Leadership, Personal Finance

Second Semester

Processes and Operations

Business Automation

Franchising

Inventory Management

E-commerce

Third Semester

Risk Management

Mutual Funds and Insurance

Legal aspects of Business

Policy Framing

E-mail marketing, Employee to Intrapreneur

Fourth Semester

Live Project (Minimum 4)

Employee Relation Management

Strategic management

Advance Finance

Wordpress, Web Development

MBA Course Benefits

Different MBA Formats are Available: Students gave the option of going for Distance MBA, Online MBA or even Part Time MBA course. Due to the high demand for MBA, colleges have introduced different kinds of MBA courses for people coming from different scenarios. Online MBA and Distance MBA are a boon for working individuals who cannot leave their work. Executive MBA helps individuals with high knowledge in a subject matter to gain managerial expertise.

Developing Managerial Skills: The syllabus of Master of Business Administration focuses on providing knowledge and case studies that help manage a firm or company. It includes accounts, financial management, leadership skills, marketing knowledge and much more.

Diversify your Career Prospects: There are various MBA Specializations that help students to focus on any particular segment of business management. Specializations in MBA courses include MBA Finance, MBA HR, MBA Marketing, MBA Business Analytics, MBA IT etc.

High Placement and Salary: According to reports almost every student gets a hike after doing an MBA course. Colleges provide placement opportunities to students where students get a chance to choose from their dream companies. The average MBA Salary ranges from INR 7,00,000 to INR 9,00,000 which may rise to INR 15,00,000 to INR 20,00,000 depending on the college.