Courses > Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Specialization in Business Operations

Business Management and Entrepreneurial


The study of business analytics involves the examination of data to discern strategies for enhancing a business's financial performance. Aspiring professionals in this field leverage mathematical models to extract valuable insights from data, guiding organizations toward optimal actions. The Business Administration Bachelor's degree with a focus on Business Analytics (BBA) is a data-centric program that empowers businesses to make informed decisions, ensuring adaptability and competitiveness.

This sought-after three-year course is particularly attractive to business professionals seeking comprehensive knowledge in data administration and analysis. The curriculum places significant emphasis on key areas such as Big Data, visualization, and data mining. The BBA in Business Analytics equips students with the technical and managerial acumen necessary for a successful career in business analytics.

The degree not only broadens the skill set of students but also cultivates analytical and communication abilities, along with a profound understanding of data analytics. This enhanced skill set positions graduates for lucrative job opportunities, and the acquired knowledge can be instrumental in initiating successful entrepreneurial ventures. Graduates may explore diverse career paths, including becoming IT experts or contributing to the business sector. Moreover, businesses reliant on custom software may find value in hiring graduates with expertise in business analytics.

First Semester

Fundamentals of Computer

Organisational Behaviour

Advanced MS-Excel

SPICE (Smart Presentation for Investors, customers and Employees)

Second Semester

Business Communication

Web Designing

Corporate Etiquettes

UI/UX Research and Designing

Third Semester

Financial Management

Human Resource Management

Legal Frameworks

Taxations and benefits

Personal Finance

Fourth Semester

Fundamental Digital Marketing

Low Cost Marketing

Branding Strategies

Social Media Management and Marketing

Graphics Designing, Social Media Success Planning and Wordpress

BBA Course Benefits

Best Higher Education Options : BBA students have various postgraduate courses that provide the best returns like Master in Management, Master of Business Administration or Master in Business Management. Thus students find it easier to study these postgraduate courses which in turn provide the best placement packages that range between INR 5 – 30 LPA.

Good Placements : Companies are hiring BBA graduates as alternatives to high salaried MBA graduates. Although this is mainly prevalent in smaller companies many students of Bachelor of Business Administration are finding invaluable work experience from such opportunities.

Develops Business Decision Making : Students develop decision making abilities in business through analytical steps. Flexible, creative and critical thinking methods are helpful in any business.

IPM students do not need MBA Entrance Exams : Students who are studying BBA MBA Integrated at various IIMs do not need to sit for MBA Entrance Exams. They are offered MBA Admission after 3 year of BBA course.

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