Courses > Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Specialization in Digital Marketing

Business Management and Entrepreneurial


The Bachelor of Digital Marketing program offers a comprehensive syllabus covering various aspects of digital marketing over three years and six semesters. Alongside theoretical learning, students engage in practical projects aimed at honing their marketing skills and gaining hands-on experience.

The curriculum delves into a wide array of digital marketing topics, including social media marketing, advertising campaigns, Google AdWords, YouTube Marketing, Google Analytics, Webmaster Tools, Search Engine Optimization (SEO), and Email marketing. These components equip students with the necessary strategies to enhance website visibility and achieve top rankings on Google searches.

In addition to digital marketing subjects, the program encompasses essential areas such as Business Communication, Economics for Managers, Financial Accounting, Cost and Management Accounting, and Introduction to Media and Computers. This holistic approach ensures students develop a well-rounded understanding of both digital marketing principles and foundational business concepts. Moreover, the program emphasizes practical application, preparing students for successful careers in digital marketing with placement opportunities.

First Semester

Fundamentals of Computer

Organisational Behaviour

Advanced MS-Excel

SPICE (Smart Presentation for Investors, customers and Employees)

Second Semester

Business Communication

Web Designing

Corporate Etiquettes

UI/UX Research and Designing

Third Semester

Financial Management

Human Resource Management

Legal Frameworks

Taxations and benefits

Personal Finance

Fourth Semester

Fundamental Digital Marketing

Low Cost Marketing

Branding Strategies

Social Media Management and Marketing

Graphics Designing, Social Media Success Planning and Wordpress

Fifth Semester

Live Projects (Minimum 4)

Business Analysis

Business Intelligence/ Power BI

Technical SEO

E-mail marketing

Customer Relationship Management, ORM, Time Management

Sixth Semester

Live Projects (Minimum 4)

Enterprise Resource Planning (ERP)

Designing and Developing KRAs and KPIs

Public Speaking and Goal Based Financial Planning

BBA Course Benefits

Best Higher Education Options : BBA students have various postgraduate courses that provide the best returns like Master in Management, Master of Business Administration or Master in Business Management. Thus students find it easier to study these postgraduate courses which in turn provide the best placement packages that range between INR 5 – 30 LPA.

Good Placements : Companies are hiring BBA graduates as alternatives to high salaried MBA graduates. Although this is mainly prevalent in smaller companies many students of Bachelor of Business Administration are finding invaluable work experience from such opportunities.

Develops Business Decision Making : Students develop decision making abilities in business through analytical steps. Flexible, creative and critical thinking methods are helpful in any business.

IPM students do not need MBA Entrance Exams : Students who are studying BBA MBA Integrated at various IIMs do not need to sit for MBA Entrance Exams. They are offered MBA Admission after 3 year of BBA course.

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