Courses > Bachelor of Business Administration (BBA)
Bachelor of Business Administration (BBA)
Specialization in Digital Marketing
Business Management and Entrepreneurial
Overview
The Bachelor of Digital Marketing program offers a comprehensive syllabus covering various aspects of digital marketing over three years and six semesters. Alongside theoretical learning, students engage in practical projects aimed at honing their marketing skills and gaining hands-on experience.
The curriculum delves into a wide array of digital marketing topics, including social media marketing, advertising campaigns, Google AdWords, YouTube Marketing, Google Analytics, Webmaster Tools, Search Engine Optimization (SEO), and Email marketing. These components equip students with the necessary strategies to enhance website visibility and achieve top rankings on Google searches.
In addition to digital marketing subjects, the program encompasses essential areas such as Business Communication, Economics for Managers, Financial Accounting, Cost and Management Accounting, and Introduction to Media and Computers. This holistic approach ensures students develop a well-rounded understanding of both digital marketing principles and foundational business concepts. Moreover, the program emphasizes practical application, preparing students for successful careers in digital marketing with placement opportunities.
First Semester
Fundamentals of Computer
Organisational Behaviour
Advanced MS-Excel
SPICE (Smart Presentation for Investors, customers and Employees)
Second Semester
Business Communication
Web Designing
Corporate Etiquettes
UI/UX Research and Designing
Third Semester
Financial Management
Human Resource Management
Legal Frameworks
Taxations and benefits
Personal Finance
Fourth Semester
Fundamental Digital Marketing
Low Cost Marketing
Branding Strategies
Social Media Management and Marketing
Graphics Designing, Social Media Success Planning and Wordpress
Fifth Semester
Live Projects (Minimum 4)
Business Analysis
Business Intelligence/ Power BI
Technical SEO
E-mail marketing
Customer Relationship Management, ORM, Time Management
Sixth Semester
Live Projects (Minimum 4)
Enterprise Resource Planning (ERP)
Designing and Developing KRAs and KPIs
Public Speaking and Goal Based Financial Planning
BBA Course Benefits
Best Higher Education Options : BBA students have various postgraduate courses that provide the best returns like Master in Management, Master of Business Administration or Master in Business Management. Thus students find it easier to study these postgraduate courses which in turn provide the best placement packages that range between INR 5 – 30 LPA.
Good Placements : Companies are hiring BBA graduates as alternatives to high salaried MBA graduates. Although this is mainly prevalent in smaller companies many students of Bachelor of Business Administration are finding invaluable work experience from such opportunities.
Develops Business Decision Making : Students develop decision making abilities in business through analytical steps. Flexible, creative and critical thinking methods are helpful in any business.
IPM students do not need MBA Entrance Exams : Students who are studying BBA MBA Integrated at various IIMs do not need to sit for MBA Entrance Exams. They are offered MBA Admission after 3 year of BBA course.
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